Meet the Team
Great brands aren't built by one person—they're shaped by a team of specialists working toward a shared vision. At Rodz, our multidisciplinary team brings together expertise in strategy, communications, creative, digital marketing, public relations, content production, and performance media. Every discipline works in sync, giving our clients the strategic depth of a full-service agency with the personalized partnership of a boutique firm.
Xiomara Rodríguez
FOUNDER & CHIEF STRATEGISTOver 25 years of experience in marketing, brand strategy, social media and PR — connecting brands with diverse audiences across the U.S., Puerto Rico, and Latin America.
Proven U.S. Mainland expertise: built and led marketing to Hispanic and general-market audiences through Univision TV 26 and Mega 98.1 FM in Orlando, and directed extensive mainland-U.S. campaigns for Discover Puerto Rico.
Backed by a team of experienced professionals across social, digital, PR, and large-scale photo/video production — actively serving clients in both Puerto Rico and Central Florida.
Marilin Rosario
Marilin Rosario is a communications and public relations expert with more than 15 years of experience developing strategic campaigns across multiple industries. In recent years, she has focused on hospitality, restaurants, and luxury and lifestyle brands, helping organizations strengthen their positioning, elevate their visibility, and build meaningful connections with their audiences.
Passionate about branding and the power of authentic storytelling, Marilin combines strategic thinking with a deep understanding of reputation, media relations, and consumer engagement.
DIRECTOR OF OPERATIONS
Jennifer Conde
Jennifer is a bilingual professional with over 20 years of experience in strategic counsel and agency account management across marketing, public relations, media relations, and event planning for Fortune 500 companies.
She has held key positions at renowned companies and global agencies, including Dorado, a Ritz-Carlton Reserve, The Vidal Partnership, Edelman, and Ketchum. She also co-founded Cupcake Digital and El Tutor Coach.
COMMUNICATIONS AND MEDIA STRATEGIST
INTEGRATED MARKETING COORDINATORMaria Del Mar Mercado
With a background in psychology, law, and over a decade of experience in digital marketing, Maria approaches every project through both a strategic and creative lens. She specializes in integrated marketing, social media strategy, content production, and influencer collaborations—helping brands build authentic connections and create campaigns that resonate long after they're seen.
SOCIAL MEDIA COORDINATORAlexander Nivia
With a background in publicity, event marketing, and brand activations, Alexander brings a well-rounded communications perspective to the digital space. Having worked across multiple agencies with leading brands and clients, he combines strategic thinking with hands-on execution to manage social media platforms, develop compelling content, and build digital experiences that drive engagement and results.