Where Strategy Meets Soul
Rooted in Culture. Driven by Strategy. Powered by Purpose.
Rodz Marketing & Communications is a boutique agency built on the belief that culture is not a trend—it’s a superpower. Founded by Xiomara Rodriguez, a seasoned strategist with over 25 years of experience, Rodz was created to help brands show up boldly, speak authentically, and connect meaningfully.
We specialize in telling stories that matter—strategic, intentional, and rooted in cultural relevance. From hospitality and gastronomy to finance, tourism, and entertainment, our work spans industries, but our purpose stays the same: to elevate brands, empower communities, and spark real impact.
At Rodz, we don’t just create campaigns. We build movements that reflect the heartbeat of the people behind them.
We Don’t Do One-Size-Fits-All. We Do What Works—for You
At Rodz, every strategy starts with listening—because the best ideas are born from understanding. We dive deep into your brand’s DNA, your audience’s motivations, and your industry’s landscape to craft solutions that are as unique as your vision.
Our approach blends creative storytelling with data-driven insight, ensuring every move is intentional, impactful, and built for results. We don’t follow formulas—we design custom strategies that reflect your identity, spark emotion, and meet your goals.
Whether we’re launching a campaign, managing a crisis, or building your social voice from scratch, we approach every project with precision, collaboration, and a whole lot of corazón.
Ready to Elevate Your Brand?
Let’s talk strategy. Whether you’re launching something new, repositioning your brand, or simply need a fresh perspective, we’re here to help. Book a free consultation with the Rodz team and discover how we can build bold, culturally rooted strategies tailored to your goals.